VapeJuul has a new brand and new logo

VAPEJUL, Utah (AP) It’s the most successful company in the world, and now it’s trying to turn it around in Utah.

VapeJuuls new brand, Vape Juice, will be named after a character from the hit cartoon “Sesame Street.”

The company has set up shop at the Utah State Fairgrounds.

The Utah State fairgrounds are hosting a public viewing of the “Sideshow Bob” episode at 5 p.m.Saturday.